Michael Hecker, founder and managing director of quantified markets GmbH, brings over a decade of experience as a programmer and data scientist in the Amazon ecosystem. With a profound understanding of customer insights and quantitative marketing automation, Michael crafts successful strategies by uncovering trends and demand anomalies. Known for his engaging speaking style at Amazon conferences, he values genuine partnerships built on mutual respect. At expos, Michael encourages attendees to bypass small talk and engage in meaningful conversations, discussing their challenges and questions openly.